What role does pricing strategy play in profitability for a new venture?

What role does pricing strategy play in profitability for a new venture?

• A. It only affects sales volume, not margins.
• B. It affects demand, market share, and margins; pricing must balance willingness to pay with costs.
• C. It has little impact on profitability in the early stages.
• D. It determines minimum order quantities and supplier terms.

Answer: (D)